National Credential
Credential: Accreditation in Public Relations + Military Communication (APR+M)
Credentialing Agency: Public Relations Society of America (PRSA)

The PRSA Accreditation in Public Relations + Military Communication (APR+M) certification is an intermediate-level credential for military public affairs professionals. The APR+M program is a joint effort between DoD and PRSA. The APR+M aims at improving the military public affairs practice and establishing a standard of knowledge within the public affairs community that is transferable to civilian work. PRSA requires that candidates prepare responses to a panel questionnaire prior to sitting for the panel presentation; once the panel requirements are satisfied, candidates may then take the written exam.

More information can be found on the certifying agency's website.

Renewal Period: 3 years

Accreditation in Public Relations + Military Communication (APR+M)

The following Army Occupations provide training and/or experience that contributes to attaining this credential:

Personnel Category Occupation Occupation Type Related As Promotion Points Skill Level Star Proponent Funded Gap Analysis
Enlisted 46Z Chief Public Affairs NCO MOS most   IV Star credentialStar    

Army Table Legend


Related As

The military occupations shown in this table are related to this credential in one of four ways: Most, Some, or Other.

Most: This credential is directly related to most of the major duties associated with the military occupation (at least 80%). Note that the credential may require additional education, training or experience before you are eligible for it.

Some: This credential is related to some tasks associated with the duties of the military occupation (related 80% to at least one or more critical tasks but less than 80% of all of the entire military occupation). Note that the credential may require additional education, training or experience before you are eligible for it.

Other: This credential is related to this military occupation, but is more advanced or specialized and therefore will likely require additional education, training, or experience.

Promotion Points Promotion Points icon

This credential has been approved for promotion points for this MOS towards promotion to Sergeant and Staff Sergeant. Clicking the Promotion Points icon will open a link to the promotion points fact sheet.

Skill Level Designation

Skill Level I: This skill level consists of all Soldiers in the ranks of Private (pay grade E-1) up to Specialist (pay grade E-4). Time in Service (TIS) is generally between initial entry and four Years of Service (YOS). This skill level is Entry-level positions requiring performance of tasks under direct supervision.

Institutional training:

  • Structured Self-Development (SSD) level I
  • Basic Leader Course (BLC)

Skill Level II: This skill level is obtained when promoted to Sergeant (paygrade E-5). TIS is generally between 4-8 YOS. Positions requiring performance of more difficult tasks under general supervision; and in some instances, involving supervision of Soldiers in SL1.

Institutional training:

  • Structured Self-Development (SSD) level II
  • Advance Leader Course (ALC)

Skill Level III: This skill level is obtained when promoted to Staff Sergeant (paygrade E-6). TIS is generally between 8-12 YOS. Positions requiring performance of still more difficult tasks and involving first line supervision of Soldiers in SL1 & SL2.

Institutional training:

  • Senior Leader Course (SLC)
  • Structured Self-Development (SSD) level III

Skill level IV: This skill level is obtained when promoted to the rank of Sergeant First Class (paygrade E-7). TIS is generally between 12-18 YOS. Positions requiring relatively detailed knowledge of all tasks specified for a given MOS, normally involving first-line supervision of Soldiers in SLs 1, 2, and 3, and involving managerial duties.

Institutional training:

  • Master Leader Course (MLC)
  • Structured Self-Development (SSD) level IV
  • Senior Enlisted Joint Professional Military Education (SEJPME) I Course

Skill level V: This skill level is obtained when promoted to the rank of Master Sergeant (paygrade E-8). TIS is generally between 18-22 YOS. Positions requiring direct and indirect leadership roles with expertise in company and battalion-level operations and competency across a given CMF, serving as members of a staff at every level in the Army, with a full understanding of the allocation of resources and their utilization in order to accomplish Army functions and missions.

Institutional training:

  • United States Army Sergeants Major Academy (USASMA)
  • Structured Self-Development (SSD) level V

Skill level VI: This skill level is obtained when promoted to the rank of Sergeants Major (paygrade E-9). TIS is generally between 22-30 YOS. Positions requiring organizational leadership roles with multi-dimensional expertise in units and teams on division, corps, and Army staffs, integrated with Joint, Interagency, Intergovernmental, and Multinational (JIIM) partners with a full understanding of the Force Generation process, operations at all echelons, and how the Army runs.

Star Credential Star icon

Star credentials are MOS enhancing, as designated by the Proponent. MOS enhancing credentials are directly related to an MOS or ASI, are taught either partially or completely as part of a Program of Instruction (POI), and improve the MOS technical proficiency.

Proponent Funded Funded icon

This icon indicates credentials which Soldiers may have funded through their MOS proponent. Some proponents offer credentialing opportunities in conjunction with military training and/or as part of MOS development beyond the training base.

Gap Analysis Has Analysis icon

A detailed analysis comparing the credential requirements to the military occupation has been completed. Click on the gap analysis icon to view the analysis page.

Accreditation in Public Relations + Military Communication (APR+M)

Eligibility Requirements ()

Note: This credential may have multiple options for becoming eligible. Listed below are the minimum requirements based on the minimum degree required. To view other options, see the Eligibility tab.

  • Credential Prerequisite
  • Experience: 5 years recommended
  • Education
  • Training
  • Membership
  • Other
  • Fee

Exam Requirements ()

  • Written Exam
  • Oral Exam
  • Practical Exam
  • Performance Assessment

Renewal Period: 3 years

  • Continuing Education
  • Exam
  • Continuing Education OR Exam
  • Fee
  • Other

Public Relations Society of America (PRSA)
120 Wall St
21st Fl
New York, NY  10005
Phone: (212) 460-1400
Contact Page

Accreditation in Public Relations + Military Communication (APR+M)

PRSA recommends that candidates have at least five years of experience; additional details appear on the APR+M Application for new candidates.

The Accreditation in Public Relations + Military Communication (APR+M) credential has the following other requirements:

  • Candidates prepare responses to the Panel Presentation questionnaire before the presentation occurs. Once the panel determines that both the prepared questionnaire and the in-person Panel Presentation are satisfied, candidates may take the written exam; for additional details, see the Panel Presentation Guide and Materials.

Accreditation in Public Relations + Military Communication (APR+M)

  • Researching, Planning, Implementing and Evaluating Programs
    • Military Options
    • Campaign Planning
    • Line of Operations
    • Joint Planning
    • Public Affairs Assessment
    • Public Affairs Guidance
    • Annex F
    • Annex Y
    • COMCAM Appendix 9 to Annex C
  • Ethics and Law
    • Article 19, United Nations Charter
    • Law of Armed Conflict
    • 1913 Gillett Amendment
  • Communication Models and Theories
    • Cultural Implications
  • Business Literacy
    • Resource, Planning, Program, Budget Execution (PPBE) Process
    • Open Source Intelligence
    • Defense Support of Civil Authorities
    • Defense Support to Public Diplomacy
    • Joint Professional Military Education
  • Management Skills and Issues
    • Communication Integration
    • Information Operations
  • Crisis Communication Management
    • Crisis Action Planning
    • Lead Federal Agency
    • Disaster Assistance Response Team
  • Media Relations
    • Free Press
    • Media Assessment
    • Media Operations Center
  • Using Information Technology Efficiently
    • Cyberspace
    • Social Media/Web 2.0
  • History of and Current Issues in Public Relations
    • Public information
    • Community Relations
    • Current military structure
    • Related career fields
  • Advanced Communication Skills
    • Communication Synchronization
    • National Military Strategy
    • DIME/PMESII - Diplomacy, Information, Military, and Economic (DIME) and Political, Military, Economic, Social Infrastructure and Information (PMESII)
    • National Response Framework
    • Interagency Coordination
    • Joint Intelligence Preparation Of The Operational Environment

There are a number of resources available to help you prepare for the Accreditation in Public Relations + Military Communication (APR+M) examination:

An additional resource is Safari Books Online, a searchable digital library that provides online access to thousands of books, training videos and conference sessions. See the Educational Resources page here on COOL to learn how to get free access.

Accreditation in Public Relations + Military Communication (APR+M)

Renewal Period: 3 years

The Accreditation in Public Relations + Military Communication (APR+M) credential has the following recertification information:

  • To maintain the APR+M credential, certified individuals must accumulate the required number of points within a three-year period. See the PRSA Maintenance Application for details.